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Shell out for every watch gained its mainstream level of popularity typically from sporting activities. For The 1st time, it permitted fans to look at functions that were broadcast all around the world without having truly having to be there in individual. The initial big shell out for every perspective occasion passed off on September 16, 1981 when Sugar Ray Leonard fought Thomas Hearns to the Welterweight Championship. A business in Nashville, Tennessee named Viacom Cablevision was the primary one particular to offer this party plus they marketed much more than fifty% of their shoppers for the struggle. This established quite a precedent for spend for every watch gatherings Later on. They really got Sugar Ray Leonard to go to Nashville to promote the struggle which manufactured the party this kind of big results.
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